Ten years ago, four authors came together to start a new conversation
about marketing. The result was a book called The Cluetrain Manifesto
and with it Chris Locke, Rick Levine, Doc Searls, and David Weinberger
nailed 95 theses on the door of the Internet and challenged us all to
wake up to a transformation underway in how companies and people engage
in markets.
After 10 years, What have companies learned? What was right and wrong? What was left out
that companies should have been thinking about? What should we be thinking
about for the next ten years?
Join us on May 29 in Palo Alto for the event "There's A New Conversation" - Cluetrain at 10, hosted by SAP at their offices just off of Foothill Expressway.
Registration now open at
http://conversation.eventbrite.com (contact me to get $50 off the registration fee)
Panelists:
* Doc Searls, co-author of "The Cluetrain Manifesto" and fellow at Harvard's Berkman Institute
* Peter Hirshberg, Chairman of the Executive Committee of Technorati and Chairman and Partner at The Conversation Group
* Jeremiah Owyang, VP, Principal Analyst, Forrester Research
* Deborah Schultz, independent social media expert
Blog:
http://www.cluetrainat10.com/
It's rare that, in the fast paced Silicon Valley environment, somebody stops and looks back to what happened... and what not.