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There's a new conversation

Ten years ago, four authors came together to start a new conversation about marketing. The result was a book called The Cluetrain Manifesto and with it Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets.
After 10 years, What have companies learned? What was right and wrong? What was left out that companies should have been thinking about? What should we be thinking about for the next ten years?

Join us on May 29 in Palo Alto for the event "There's A New Conversation" - Cluetrain at 10, hosted by SAP at their offices just off of Foothill Expressway.
Registration now open at http://conversation.eventbrite.com (contact me to get $50 off the registration fee)

Panelists:
* Doc Searls, co-author of "The Cluetrain Manifesto" and fellow at Harvard's Berkman Institute
* Peter Hirshberg, Chairman of the Executive Committee of Technorati and Chairman and Partner at The Conversation Group
* Jeremiah Owyang, VP, Principal Analyst, Forrester Research
* Deborah Schultz, independent social media expert

Blog:
http://www.cluetrainat10.com/

1 Comment

At 8:54pm on May 13th, 2008, Giorgio Ghersi said…
This sound really interesting, thanks V.

It's rare that, in the fast paced Silicon Valley environment, somebody stops and looks back to what happened... and what not.

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About This Post

Posted May 13th, 2008 10:30am by:

Veronica Rosso Veronica Rosso
  • Comments: 1
  • Who can view this post? Everyone

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