The "Italian Extra-Virgin Olive Oil" is back in the news

Comment

Comment by Matteo Fabiano on December 14, 2011 at 1:39pm

I repeat what I commented on the group:

"The only money that Italian producers are willing to invest is in lobbying to protect their sacred consortia "bollini", not in communicating what the product is about. Without large investments in communications it is going to be up to the individual small producers to have to battle it out against large distributors and local producers who are now shipping very high quality product. Food and beverage must, like any other industry in Italy, learn to compete against quality competition globally, which is something that was easy when all you had to do was label your product as made in Italy."

Comment by Giorgio Ghersi on December 12, 2011 at 11:24pm

This discussion got some interesting traction on BAIA's LinkedIn group.