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Piaggio: new advanced design center opens in Pasadena, California

Piaggio Group is to open an Advanced Design Center in the USA, in Pasadena, California.

The announcement was made March 13 in Miami by Group Chairman and CEO Roberto Colaninno, during the Piaggio Group Americas convention attended by more than three hundred US and Canadian dealers and the Piaggio Group distributors based in South America. The Piaggio Group Advanced Design Center will be headed by the Argentina born and US raised Miguel Galluzzi, designer of the revolutionary Ducati Monster.

read more at 4-traders.com >>

Il Sole 24 Ore coverage >>

The convention, attended by Aprilia rider, five-times world champion and current Superbike World Championship table leader Max Biaggi, provided the stage for the American preview of the Moto Guzzi California 1400, a stunning "cruiser" scheduled for a fall launch and an international press launch in the USA, which pays tribute to the name that established Moto Guzzias a worldwide brand, and was based on the model sold to the Los Angeles police department in the 70's.

For an insight in the history of Italian motorcycle industry check the beautiful exhibition: Moto Bellissima.

 

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