While the Italian trained mind goes immediately to Ferrero's genial creation of the late Sixties (Pocket Coffee, anybody?), it took Lavazza's bold entrepreneurship to assign Venezuelan designer Enrique Luis Sardi the task of creating a coffee cup you can completely eat, after having shot down your espresso.
And he successfully delivered Cookie Cup.
Will we hear the question "tazza o biscotto?" during our next visits to Italian bars for the ritual coffee break?