...yes, you read it right: "Where else?".
As the advertising campaign (by Studio Cerri e Associati / Pierluigi Cerri e Alessandro Colombo with STZ in Altavia) for this year’s Saloni boldly, and let me say "proudly", proclaims.
EuroCucina 2012 is from 17 to 22 April 2012.
EuroCucina -the International Kitchen Furniture Exhibition- with 150 exhibitors occupying nearly 35,000 square metres, is Europe's only major trade show in the field.
Its success is also attested by the number of professional visitors - 297,460, more than 50% of whom from 160 nations - the 5,791 communication operators and the over 30,000 visitors from the general public.
Created in 1974, it runs concurrently with the International Bathroom Exhibition in the broader context of the Saloni during the even-numbered years at the Milan Fairgrounds in Rho, bringing together in the same place the top Italian and foreign manufacturers. EuroCucina has an infinite range of ideas and solutions on offer for a domestic space that is not just functional, but is becoming more and more of a place for socializing.
Milan is the international design capital and iSaloni are a reference exhibition for home furniture and design, and above all a life style event, the unique event in Milan that involves the entire city. That’s an excellent engine for the Made in Italy.