Simplicity, Passion, Creativity and Risk: Montezemolo at Stanford

Simplicity and passion (for the work) are key Italian traits. However, Luca Cordero di Montezemolo attributed these concepts to Apple's Tim Cook, during Ferrari's Chairman's address at the Stanford Graduate School of Business. In his words, Montezemolo encouraged the audience to “be creative, look ahead, be the first client of your product”. Read more about how Ferrari is exciting Silicon Valley and how innovation is also fueling the green heart of Maranello's headquarters: off the grid, powered with renewables, lit naturally, and hosting trees inside the building.