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FIAT, Chrysler ... and the World of Autos

Sweet timing for the joint FIAT-Chrysler announcement of a global strategic alliance, released on a historic Inauguration Day!

Initial details of the non-binding agreement are available from the WSJ and La Stampa, among others.

A toast to a bright - clean, fuel-efficient - automotive future, and productive US-Italian cooperation.

Tags: 500, Chrysler, FIAT, Marchionne, Torino, Toyota, alliance, auto

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Permalink Reply by Matteo Fabiano on January 20, 2009 at 10:59am

In the words of Mr. Marchionne: “We need to bring people round the table and say, ‘Look guys, the party is over. Someone called our bluff and we’re not all going to make it, so let’s fix it.’”

http://www.economist.com/PrinterFriendly.cfm?story_id=12926505

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Permalink Reply by Marco Scarselli on January 20, 2009 at 8:23pm

so from now will be two companies that will ask for money to Italian Goverment no one anymore! it's good no?

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Permalink Reply by Lucia Panini on April 30, 2009 at 2:37pm

Torino, DeTroit seal deal http://www.lastampa.it/redazione/cmsSezioni/economia/200904articoli...

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Permalink Reply by Giorgio Ghersi on May 1, 2009 at 12:41am

..."who the heck is FIAT?" ( by U.S. News Rankings & Reviews)
Loved it...

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Permalink Reply by Domenico Tanzarella on May 1, 2009 at 9:19am

" you may soon see 500s and Pandas hiding among the 300s and Rams at Chrysler dealerships."

Hilarious...

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Permalink Reply by Matteo Fabiano on May 1, 2009 at 9:31am

With the right price point and a solid marketing investment the 500 could really grab a good share of the tiny-cutsy segment. Mini's are now in the 25k to 30k range and Smart is at 18k-20k. Price the 500 under 15k and you get a winner.

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Permalink Reply by Lucia Panini on May 4, 2009 at 8:42am

Absolutely! And even slightly higher ... given it has way more style than most small cars, with the most compelling benefit, which is its emission-friendly fuel system.

More interesting news on Marchionne's "sfida globale" in Corriere della Sera.