Mobile payment, mobile wallets and NFC are the hot topics for 2012 in the start-up world as much as in the financial industry. But mobile payment alone gains little traction: There are no significant benefits to consumers or retailers, just a different user interaction that replicates more of the old paradigm than a new experience.
Integrating highly targeted offers and loyalty programs on mobile devices combined with mobile payment creates a proposition that benefits all stakeholders and will redefine the retail landscape.
Cost: $20 GABA members, $29 Partners (Promotion Code for BAIA members: GABA12)
Details and registration: